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Facebook was declared to have the advantage on social media intimacy because it's a naturally interactive community due to its 'wall' feature. The level of social interactivity on Twitter is far lower due to Tweet 'turnover'. Twitter was declared to have the advantage on viral marketing benefits because creative or newsworthy tweets perform like a rapidly spreading Tier 1 Press Release.
http://www.onlineprnews.com/news/25692-1268624938-facebook-vs-twitter-social-media-marketing-strategy-results-analysis.html
Social Media Marketing Strategy Study for Businesses: Tips and Techniques
Step 1- Engaging in Internet market research to answer the following preliminary questions:
What content or trends appear to be most appealing to our target audience?
Step 2- Reaching out to current clients or customers for feedback about their Social Media involvement
Use brief and non-intrusive emails or other forms of communication to solicit feedback
Step 3- Deciding which social media platform best reaches a companies target market:
Use feedback gained during step 2 to determine Facebook, Twitter, or other networking option
Step 4- Start basic and use a Soft launch approach if necessary.
Follow where trends lead. Refine approaches, capitalize on opportunities and monitor your competitions Social Media efforts
"I've witnessed the misperception that Social Media marketing basically entails the creation of a Facebook or Twitter account and cross linking them to other online resources. However, it's imperative to recognize the importance of Internet Market Research. Especially as an effective long term cost savings and campaign optimization tool."
http://www.onlineprnews.com/news/30026-1270842561-social-media-marketing-strategy-study-for-businesses-tips-and-techniques.html
In a down economic environment, businesses can’t faulter when it comes to how they use their advertising money. All penny allocated must bring a certain ROI.
Small business SEO rules should be implemented in order to have the website listed and remain in the top search results for a given geographic location and search word.
The greater the relevancy for a certain search term, the higher the rating and ranking the web site will obtain from a search engine.
In addition to the on page information and web site performance indicators, the search engines also review how much time and effort has been taken to design the web site.
Online ads come in numerous different forms however the most familiar are image ads and text based advertisements.
http://www.webmarksolutions.com/?p=5661
Increase Conversions On Your Own Site. In order to ensure that you are getting the greatest possible ROI from your online efforts you need to have the greatest possible conversion rate on your pages.
Many surfers are intrigued by the existence of video and, especially if you advertise the fact that it is a short clip, are likely to click and view it.
Create a compelling advertisement and distribute it through video sharing websites, as well as industry channels, and you could witness a traffic explosion to your website.
Controversial advertisements will almost always create some kind of buzz, but you have to be careful that it doesn’t backfire and alienate your potential visitors.
Branding may not give you the immediate return that other marketing strategies such as Pay Per Click provide, but over time it will not only increase site visitors it will promote customer loyalty and improve your ROI.
Video Marketing gives surfers the quick hit that they demand in a fast paced environment, and can be easily branded and optimized for success.
http://www.seodiscoveries.com/internet-marketing/video-marketing-basics.html
Experts believe that mobile technology leads the way to the future; as a result of the mania for mobile technology, lots of business owners can gain from mobile marketing. Apart from the fact that it helps you reach a broader range of consumers, it also helps your business stay up to date and cutting-edge.
http://www.narticle.com/mobile-marketing-your-brand-new-ally-in-the-world-of-business/
According to the report, emerging marketing platforms, like social media and mobile, will begin to take up more of businesses' marketing budgets.
Recent reports from comScore indicate that Americans viewed more than one trillion online ads in the first quarter of 2010. That number is up considerably year-over-year - in Q1 2009, 900 billion ads were viewed.
http://www.creativedepartment.com/about/news/marketing/mobile-social-media-marketing-trend-2010-127300
"Some of the most effective marketing on mobile phones is found in texting programs, which are still the largest opportunity, and in apps."
Surveys have shown that agencies and brands plan to increase budget allotted to mobile this year. But the proportion of advertisers using mobile at all is still fairly small.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129190
Smartphone owners, men, and consumers younger than 40 are most likely to access the internet via mobile phone at least once a day, according to a survey by ABI Research.
Early device adopters, males, and younger consumers are most likely to perform a technologically advanced activity, with women, older consumers and technology device laggards least likely. The compound annual growth rate (CAGR) of mobile marketing and advertising will exceed 40% in the next five years, according to other data from ABI Research.
Applying different metrics, comScore found that 30.1% of US mobile subscribers ages 13 and up used a mobile browser in the three-month average between January and March, 2010. Texting was the most popular mobile activity, performed by 63.7% of subscribers.
http://www.marketingvox.com/smartphone-owners-lead-daily-mobile-web-access-047027/
The minds at Microsoft threw the beta off Tag, an innovative mobile phone barcode-scanning service that holds nearly limitless possibilities when it comes to . . . just about anything. Microsoft Tag uses Quick Response (QR) codes, which are simply a two-dimensional barcodes that can be quickly read on a mobile phone.
Microsoft isn't the only company playing with barcode tech. Google and Facebook have both implemented their own iterations.
http://www.pcworld.com/article/197455/microsoft_tag_youre_it.html
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